On May 3, 2012, SPY® announced the launch of its much-anticipated Crosstown Collection—a line of stylish, handmade sunglasses inspired by ’50s and ‘60s fashion, music, Golden State roots and a fondness for The City. The first installment of this limited distribution collection lands this week at approximately 150 key independent specialty retailers nationwide.
“The Crosstown Collection is perhaps the most exciting product launch ever for our brand,” explains Brent Sandor, SPY Brand Manager. “It was designed as an exclusive collection with a more fashionable slant for those who appreciate the same inspirations that permeate the collection—classic surfing, the sounds of a good record, vintage automobiles and life in the city. Crosstown essentially connects SPY back to its foundation as a fashion-forward brand that embraced the cultural crossroads of the surf, snow and motorcycle lifestyles.”
A focused offering of seven styles, Crosstown is a reinterpretation of classic styling. Traditional shapes ranging from square to round, cat eye to angular, are handcrafted from the finest acetate to create rich, lustrous torts and colors—in both polished gloss and matte finishes—with custom metal detailing.