Fresh Train Co. – Behind The Brand Pt. I

It’s fifteen-minutes to 9am on the grand Friday morning. I’m up and at it early with no lack of motivation as the official launch of Fresh Train Co. is close to a month away. Some are asking what this entails, which is the main reason I’m taking the time to set it all out right here.

Over the last ten months, I have been working behind the scenes on the branding of the company. Specifically, creating a website and online shoppe titled Gare Centrale, where my friends and customers will be able to purchase all Fresh Train Co. garments and accessories released. Included on the site is a Story page, where I explain the purpose of the brand and how it came about.

In my opinion, believing in the brand you represent is the first step to success. This will come about once you understand what it means to you and what your ambitions are with it. I am confident that I have finally found that meaning in my brand and that it is ready to be shared with you all.

A private launch party will be held in Toronto at the Thompson Hotel rooftop (date undisclosed as of yet), where I will finally be able to display the brand I have been working on for the last year or so.

Thank you for taking the time to read this post, I will be providing you with more information over the next couple of weeks.