Alex Viau for Holt Renfrew Hot@175 Mobile Tour

Shout out to my brother, Alex Viau, on his latest Holt Renfrew Hot@175 Mobile Tour video; promoting a cross-country, travelling pop-up shop that will sell exclusively designed, limited edition sweatshirts in celebration of 175 years of style. Having the honour of designing one of the sweaters, Alex’s goal was to “Incorporate aspects of the Holt Renfrew brand in a subtle manner, and in my own particular style, with the intention of creating a different perspective on the relationship between image and type and how it pertains to the individual.”